Journal 19/12/12 foley sound

After looking back over our storyboard we realised we originally intended to add foley sound therefore we wanted to create some sounds which could feature in our title sequence to add realism and put emphasis on significant items such as the coin. This is a video of some sounds we tested for the sequence which will feature when the coins are being grabbed and when a coin is flipped.

Next step: To do list

- Film the briefcase scene
- Film underwater scene
- Do foley sound
- Film water gun
- Film phone blowing up
- Find a suitable coin flipping video on youtube



Props needed:
- water gun
- briefcase
- coins
- torch
- waterproof bag
- green screen
- Old mobile phone

Journal - 20/12/12 soundtrack and editing

Soundtrack

Today we decided to pick a suitable soundtrack which would work in sync with the visuals of our title sequence. In order to avoid using copyrighted material we used https://audionetwork.lgfl.org.uk to ensure there were no complications with the music.We already had a rough idea of what we wanted our music to consist of, such as change in pitch and an increase in tempo to create excitement. With this in mind we also needed it to be able to convey the narrative subliminally to the audience with needing the help of the visuals, to do this we needed to ensure the music was upbeat thus having a exultant tone so the audience are aware the story will end in restoration. We browsed through many different soundtracks on this website which fell under the category of 'spy' which we felt to be appropriate as we the thought this aspect of the story wasn't extremely clear through the visual representation so the music would secure the sub-genre.

1) Agent x 
Agent x was disapproved by our group simply because it consisted of  heavy bass which made it sound like a heavy metal piece of music which wasn't at all appropriate for our target audience. However, the music also had a slightly scientific tone to it which resembled music sound in a film of the sci-fi genre thus this would be a inaccurate choice of soundtrack for our title sequence. This also was to male dominated and gave no indications of the action adventure or comedy genre.

2) Alone in love
We was very fond of the fact this soundtrack had an romantic undertone because it allowed the theme of love to be present in the sequence however due to it being jazz music it gave the wrong impression of the time era as jazz is associated with the 60's. The low tone of the instruments also made the music appear depressing and slightly serious which is oppositional of what we intended.

3) city streets 
This music replicated techno music found in nightclubs which gave an adult theme to the soundtrack therefore straight away it wasn't going to work with our title sequence. This music was also strangely relaxing, which was definitely not a positive due to our production being fast paced. One thing we did approve of was the fact it sounded modern which introduced the fact that our film is set in the present.

4) Follow that car 
This was our chosen soundtrack which we couldn't be happier with it includes everything we hoped for and works perfectly in time with our pending title sequence. It sounds very comical and suitable for children, which is an instant bonus due to our target audience and one of our main genres being classified through the music alone. Also, the fact the music is very upbeat indicates the audience that the films outcome will be positive. A slight sense of romance is also present in this piece due to it sounding like a couples dance scene from a comedy which was brilliant as this is a key theme and element of the narrative. The tempo of the soundtrack is fast which reveals the film will be fast paced which is accurate due to it being an action film therefore this was enough to allow us to realise this music was the best choice.

Editing

We were unable to film today due to the remainders of our scenes needing to be filmed at  different location so we decided to start the editing process and edited the footage together that we already had. We opened all our videos in final cut pro and put them in the order of which we wanted them to appear, the same as we had story boarded. We mainly focused on the speed in which we wanted the clips to be as we wanted a camera flash and the falling of a photograph to be much slower in contrast to the rest of the sequence otherwise they would be to fast to see thus creating confusion for our target audience which we didn't want to happen or our genre could be questionable. Once we was satisfied with the footage we had edited we searched on dafont.com for a font for the order of the titles. I am happy with the font we have chosen as it looks similar to our title's font and still resembles handwriting  I am also pleased with what we have achieved today because now that the editing has started it feels as if we are making progress with our sequence and coming closer to finishing. Our next step is to film our underwater scene at Danson park ,which we shoot be doing shortly, and we also need to film our brief case scene after which we will have all the footage and all that is left to do it edit. 

Journal: 14/12/12 Typography and titles

Typography 

Common order of titles:
- Name of studio
- Name of production company
- Producer name
- Staring (starting with the main actors)
- Featuring (featured actors)
- Casting director
- Composer of music
- production designer
- Editor
- Director of photography
- producer
- writers
- director

Once we established the order in which the titles appear we knew where to insert the names into our title sequence, this was very useful due to our title sequence being able to look as realistic and detailed as possible. We made a list of where these titles would appear on our story board.

Looking at typography in existing productions.

Catch me if you can
- Titles are integrated into sequence (become part of the action)
- Influenced by Saul Bass (Lines,geometric shapes and use of bold colours)
- Exit screen smoothly looks elegant and could resemble the character who plays the police officer.
- Typography looks stylised and works in sync with Jazz music.
- High production value
- Font is sans serif

- 60's styled which hints time era of film/setting

- Informal font suggests film wont have a consistent serious tone and elements of humour could be present.

- Smaller words are serif which resembles an old typewriter which again references the 60's and suggests significance of the object in the film.

I found the titles for catch me if you can to be extremely intelligent to the time period and a significant object to be identified all through the style of the font. I wanted a similar outcome for my groups chosen typography so we took this into consideration and allowed the character profile of our protagonist, the genre and the target audience to be identified through the typography.

Se7en
 - Two types of font
- One font represents a typewriter from an early period of time, this represents the killers character and where his mind remains.
- Distortion of font makes it seem out of the norm represents killers murders, genre of film and how it is difficult for other characters to understand the killers way of thinking. Also ties into an earlier period of time as it resembles old projectors.
- second font is thin and resembles the killers handwriting which represent the theme of identity. Font is slightly scratched into which works in sync with the removal of fingerprints.
- The font is drained of colour meaning it is dull and almost lifeless which indicates to the audience that death will be a strong aspect of the film which allows the genre of thriller to be identified instantly.

I personally love the typography used in the opening title sequence of se7en as it really conveys a sense of obscurity to the audience resulting in a tense atmosphere which makes the audience feel on edge as they have no idea of what they are about to see next. The font also works well on the black background which gives an impression of unleashing something which is normally not seen or doesn't exist in this case it is the killers mind is being unleashed.

Lord of war 
- Writing looks soviet and military styled.
- Straight and precise, could represent the precision of making a bullet or the shot at the end.

Forest gump
- Classic font portrays the film is timeless and suitable for all audiences.
- Coloured white connotes purity and innocence, could represent a character.
- very straight and no form of editing to distort the text shows the film is light hearted.

Receiving feedback from public

This is a talley we took which conisted of the 4 fonts we needed to choose between. We asked members of the public who our film would appeal to and explained what our film was about and then asked which one they thought was most suitable. To conclude the fourth font was the most popular which we was satifisied with as this was the one we wanted to use.

journal - 10/12/12 First shoot

Today we started to film our title sequence. We found a location in school which resembled an office and was suitable for the opening of our title sequence due to it resembling a legitimate office. In order to achieve our desired goal of having the background completely blacked out to create a mysterious aspect to the character we inserted a green screen behind the desk for later editing.

in order to achieve a dolly, we placed the tripod on a dolly which allowed the cinematographer to smoothly glide into our close up shot thus making it more professional.

We also did some dummy shots of birds in the sky which was extreamly problematic as the birds were unpredictable which made them hard to capture on film.

I am very happy with the outcome of today as we managed to film all the shots we needed from the office location, next we will be filming the single shots of camera flashes and confetti. Our group will also be shooting at Danson park soon as we need to do some underwater shots in the lake to show the picture of Mr Teddy grandmother sinking. I am slightly worried about these shots as I am concerned that the water will be to murky and we wont be able to see the photo therefore we will be inserted some form of waterproof lighting into the water before hand in hope that this problem wont occur. 

Location shots

Choosing a font and colour

We have chosen these fonts, however we need to narrow it down for one font for our title sequence. To  do so we analysed the fonts to see which one actual had the most relevance to our film, after which we took a tally from the public to see which one they preferred. We needed to take the narrative and character traits into consideration when choosing the perfect font for our titles.

Font 1

-Our group felt like this font was to swirly and feminine and when we asked members of the public what they thought of the font they were under the impression that it was some form of signature which wasn't the style we intended. The font also failed to convey our comedy and action genre due to it's classic and elegant look which didn't appear suitable for the target audience of children.

Font 2



- This text appeared to be to childish and we felt it wouldn't appeal to our secondary audience of parents and older siblings. Members of the public thought it replicated the play dough logo which is designed for young children thus this font wasn't the font we wanted to choose due to our target audience being above the age of lego users.

Font 3

- This font was the complete opposite of what would be suitable for our genre the scratched effect of the font replicated typography found in a horror film. This font also didn't allow our narrative to come through as members of the public believed the film was a slasher thriller thus the font was completely unsuitable.

Font 4

- This was our favourite font out of all the ones above due to it resembling handwriting  which we liked due to it conveying to the audience that it was written by the protagonist thus making him appear more significant due to his handwriting be the titles. The font also replicates our genre as it has a comedic and entertaining element to it because of the slight curl and it also reveals our target audience is children as it is a font they are familiar with as it's handwriting. Members of the public felt this typography was clean and precise but without being professional which made it look humorous  After creating a tally chart to receive feedback from the public the number of votes received for this font where the greatest therefore this is the font we will be using for our titles.

Deciding on a font colour

When choosing the colour of the font we wanted to keep it simple yet meaningful, so we mainly focused on the appearance and the various connotations of colour.

Red: Red was one of our first choices of colour as it isn't specifically gender associated  meaning it would appeal to a wide audience as we intended. However, this colour wasn't appropriate due to the negative connotations of danger and the association with blood. The colour red does however connote romance but as this is only an underling theme we didn't  think it needed to be classified in the colour as the our spy narrative wasn't coming through strong enough.

Blue: Blue was our second colour choice as it is stereotypically more appealing to the male gender, our main target audience, therefore this would seem like the perfect colour. The connotations of blue is depression and loneliness which may be subliminally present in our film due to the death of Teddy's grandmother but we didn't want this coming across in the colour scheme as it isn't suitable for a young audience.

Black: We finally decided on black due to it looking sleek and modern and it would be expected as our titles are designed to replicate handwriting. Although the connotations of black are mainly negative, for example evil, there are still connotations which are both positive and relevant to our narrative. The fact black connotes secrecy ,which may been seen as a negative, it work well with the other aspects of the micro features in our title sequence. The intended soundtrack is a prime example of this as we are looking for something which is upbeat to rule of the negativity of the colour and will allow the secret identity associations to be identified instead of forcing negative engimas upon our audience. Also the footage we have so far prove to be comedic thus is it certain these assumptions of the colour will be over ruled.

Storyboarding

This is our idea story boarded we wanted our title sequence to look mysterious therefore we planned to not reveal our protagonists face to ensure his status as a spy is known to the audience. However, as our film is mainly targeted at young children we needed to still provided entertainment to keep them engaged, to ensure this was successful we added humor into our sequence such as the bird poo falling onto our actor which we hope will have a comedic effect on our audience.

we managed to combine all our ideas into one sophisticated and well planned idea which would work successful to convey the narrative and characters personalities to the audience whilst creating enigmas  one being who is the protagonist.

Just like our brainstorm we wanted to include essential iconography to show the plot development  genre and themes thus we included a brief case for example as it is a convention of the spy genre. We made sure to show our narrative in the title sequence however this is not yet obvious to the audience as we didn't make it completely identifiable.

After story boarding we then knew which locations we wanted to film at, thus the outcome of storyboarding was a better understanding of our title sequence and the development of it all. 

Brainstorming

To start putting our ideas into a visual representation we first decided to produce a brainstorm to ensure everyones idea's were taken into account thus we could have the best possible outcome due to the equal distribution of ideas.
We focused on four major areas iconography, themes, genre and cinematography. We wanted to ensure these areas were covered so our narrative could be portrayed in the sequence as we wanted to go for a more image based title sequence which portrayed the underlining themes rather than a animated based title sequence for example.

From brainstorming we decided on representing the themes of love, family, death and stupidity. We were able to show this simply through the iconography itself the confetti and camera flash would portray the theme of love and family. The sinking photograph would portray the death of the nan thus death and the bird poo would represent the characters stupidity. We also showed minor elements of the narrative such as inheritance this was shown simply through the use of money which also foreshadows the bank robbery, a significant event which the story line hangs upon.

We needed to include object which would convey to the audience that the protagonist is a spy, to do this we wanted to insert stereotypical spy objects into our sequence such as a magnifying glass and a watch.

We wanted to show the storyline through the title sequence therefore we make sure to show everything that would occur subliminally in our sequence for example the coin turning into the ring which then falls into the suitcase convey that Teddy's marriage will be at stake due to his new identity and the coin simply represents him having bad luck due to his idiotic personality.

Assigned roles

In our groups we assigned a specific role for each person this included a director, a props and location manager, continuity manager and cinematographer. My selected role was the director and producer which meant that I would be the person checking in on the group to ensure everything is up to date and everyone is on task, it is also my job to make sure everything is running smoothly so the title sequence and the planning can provide the best results possible.

My specific areas of responsibilities.
- Checking up on the group
- making sure everything is up to date
- Making sure I am aware of everything happening
- Making sure all group members are where they are suppose to be at all times.

Other rolls

Props, location and make up manager - Louise

We assigned Louise to the role of props, location and make up manager due to her expertise in finding the right locations. She also has a strong awareness on the props we needs and is very reliable so we can guarantee we will have our props ready when we need them.

Cinematographer - Daisy
We assigned Daisy to the role of the cinematography due to her brilliant camera work and capability to follow the story board thus we know our ideas well also be visually presented as as we have planned. She also films very professionally and uses appropriate equipment to ensure the camera work is sophisticated.

continuity manager - Thomas
We assigned Thomas to the role of the continuity manager due to his expertise in the rules of filming such as the 180 degree rule. Thomas is very analytical thus he can identify mistakes with ease therefore we can rely on him to make sure our mistakes are erased.

Audience profile

Blog feedback video

After recieving my feedback I made some minor changes to my blog which has impacted on the presentation being more appealing. I added screen shots from the title sequences I was analysing to visually portray what I was analysing. I also added a new label, 'journel', which enables me to reccord my process of using what i've learnt in lessons to help with the creation of my group's title sequence.

Kyle Cooper

Kyle cooper presentation from Nicolavickery

Journal 26/11/12 production company research

List of production companies
- 20th century fox
- Universal pictures
- disney/pixar
- dark castle
- twisted pictures
- raw nerve
- Happy Madison
- lionsgate
- warner bros
- spy glass
- paramount
- lake shore
- sony
- MGM
- dreamworks
- columbia pictures
- touchstone pictures
- newline cinema
- miramax

What is a film studio?  film studio is a company that produces and/or distributes motion picture.

6 main studios operating today (the big six)
- Walt disney
- paramount
- universal pictures
- warner bros
- sony/columbia
- 20th centuary fox

How does it work?
A film is produced by the producer who provides money to a distributor in order to distribute the made film. Money is then given to the cinema's to screen the film, and once this has happened to customer pay to see the film. All the money through these steps return to the producer first as they are the first paid, then a small share of the money goes to the distributors and the cinema.

What is the role of a distributor?
The distribution company is in charge of getting the film out to audiences, this involves organising regulation bodies, such as the BBFC and MPAA; arranging exhibition outlets globally and DVD; television rights; arranging for prints of the film; and marketing, publicity and promotion of the film.

2 factors to consider when choosing a production company
- think about how much will the film cost?
- what genre is the film?

Our film is a hit blockbuster therefore we decided to go for a mainstream and one of the big six production companies to ensure the film gets distributed as globally as possible due to the potential it has to succeed. In the end we went with universal studios due to it specialising in distributing family comedies, thus it fits our film profiling.

Film studio research task

Film Studio research task on Prezi

Fight sequence

We was set a task to create a fight sequence, however once created the sound was muted so foley sound could be added to create a certain effect on the viewer and add realism to what was being presented visually. I whole point of this task was to gain some experience with foley sound which would be beneficial to the title sequence in which needs to created.

In order to actual create the sequence the group when through a planning stage which consisted of brainstorming, scripting the piece and then storyboarding which allowed the written script to be represented visually. After which we began film and paid close attention to the camera shots and angles in order to have the right effect created, for example we used an extreme close up of an from a high angle to show both fear and vulnerability.

Once the sequence was created we needed to add foley sound, to do this we first planned what we needed to add and this was done simply by watching the sequence and noted down everything in need of sound. This included:
- Mobile phone beep
- Slow footsteps
- shopping bag rustle
- Door creek
- Heavy footsteps
- Loud bang
- slap
- grunt
- walking stick taps
- Umbrella slam
- sliding umbrella
-cracking skull
- dragging on floor
- Kick
- crack of bone
- Police sirens

It was then time to start recording the sounds. We started off with a walnut shell which will split in half to have a more echo'd effect, we tapped this on a table top the same pace in which the umbrella would tap against the floor thus allowing it to be in sync. I found this difficult as I thought it was hard to get a sense of the rhythm through visuals.

Another sound we got was for the slaps and to do this we took two pieces of meat and slammed them together thus mimicking a slap noise.We overlapped the slap noise with the breaking of a carrot which sounded like a bone breaking; we did this to get a stronger effect as it added realism when the sounds were overlapped.

To create the sound of the actors falling to the floor we combined a dropping of a walnut with the dropping of a pack of paper to give the contrast of lightness and heaviness. This worked well for effect as not all the body weight would be hitting the floor simultaneously so by combing a heavy sound with a light one make the fall sound both realistic and accurate. To give even more of impact we took the surface of the floor into consideration as the floor was hard and created an echo which we wanted to come across in our video. With this in mind we added an effect on final cut pro named reverb which gave allowed the sound to be gradually echoed as it would if there was a genuine fall.

After making this video I had more knowledge of using the final cut pro software, which is strongly needed due to it being the programme in which my group will be creating our title sequences. I also had an entire now insight of foley sound and how it works and is used for both effect and emphasis on key objects or areas. The task also allowed my group to think about which items make specific noises and which we would like to include in our title sequence, for example there will be lots of comedic slip up's therefore meat would be good for resembling falls or fights.

Mr teddy pitch video

Mr teddy pitch presentation

Call me mr teddy presentation from Nicolavickery

Saul Bass presentation

Saul bass presentation from Nicolavickery

Journal 5/11/12 Genre

Genre

How are we able to tell that 'the game' is a thriller? 

Setting: Big house, 1960's-1970's, country, set at a birthday party.

Themes: Love, psychological, loneliness, family, father figure, friendship, identity,childhood, and age

Style: 

- Shattering jigsaw relates to title the game. Jigsaw look mysterious and could represent n unclear personality or something unexpected happening like the breaking of normality.

- Orange creeping over images could resemble fire

- Old film reel shows looking back and gives an impression of character being nostalgic. Hints character regrets something in the past

- Breaks out of the past by splashing water on face, still affecting character and gives a sense of passed time

Narrative: A man possibly suffering from a psychological illness wanting to discover who he is or change his life resulting in him playing a game which will test him in his life. However, the game has consequences on the mind and he starts to question his sanity and actions.

Iconography: 

- Boy in black(connotes evil) pushing child into pool suggests he is sinister.

- Child in white(connotes innocence) possible victim? 

- Child being left alone, father merging into darkness gives a sense of isolation. Creates enigma why is he being left alone? 

Key indicators of genre:

- Dark lighting

- jigsaw puzzle (psychological thriller)

- Child being left

- Colours (mainly black and white)

- Orange on the film reel 

- Pushing child in pool 

- splashing water over face

- Linked events birthday then and birthday now

Our films genre - action/comedy/spy
Indicators and codes and conventions of genre
- hero
- explosions
- prize
- black tuxedo
- advanced technology
- computers
- high tech weapons
- villain
- fast cars
- a watch
- running
- idiotic moments from hero
- jokes in dialogue
- woman with sex appeal
- gadgets
- instructor/boss
- a crime
- guns
- CGI
- a city location
- shocked public
- ID badges
- money
- briefcase
- hidden spy facility
- high budget place such as a hotel
- a happy ending

Pitch feedback sheets

After pitching our ideas to the class they were asking to fill in  a simple feedback sheet, these are our results. I am rather satisfied with the feedback in which we have received despite the negatives which we have taken into consideration for improvement.

 One negative we received was the budget, however we did a large amount of research into the statistics of film budgets of the same genre and with the famous Hollywood stars playing the lead roles in our film being taken into consideration it is clear that our budget is rather accurate to a legit production. Therefore we felt no need to raise or lower our budget  as it is as accurate as it can be according to our research.

A second negative was the casting, as there are two comedic actors playing the lead role. however, we wanted our film to have a strong humorous style to it one similar to dumb and dumber therefore we over looked this point as we felt it wasn't applicable. 

The last negative feedback we received was on the contents of the film as it seems rather cliché, however the group doesn't see this to be a problem as we wanted to take the classic humorous style found in films of the same genre and revolutionise it and by this I mean make it modern with a unique selling point. The unique selling point for our film is the cast, as not only does it feature multiple comedic actors for the main roles but also combines actors from separate action comedies and allows them to come together into one thus giving our film a unique twist.  

The positives however were strongly appreciated as they reflected the amount of effort we had put into the planning of our production for example the target audience which we narrowed down thoroughly  For example we included traits of our target audience to give a clear insight of the target audience to the class so the whole concept of the film would seem more realistic.

The name was a popular positive comment which is very pleasing as this was one of the groups favourite aspects of the film and it generally suits the film perfectly as it allows both the spy theme of the film to be unleashed along with the comedy genre. 

Journal 19/11/12 Sound design

Sound design

What is sound design?
Sound design is the creation and layering of dialogue, background noise and other sound effects to create a sophisticated aural environment.

What does it consist of?
- Foley sound
- Pleonastic sound
- non-diegetic sound
- Diegetic sound
- Dialogue
- sound effects

What constitutes good sound design?
- Sound altered for audience to hear so they recognise the importance.
- Having the right ambient sound
- Having sound suit the situation

What are the three main sound styles?
Realism: All sounds are natural and sound realistic for the viewer.
Hyper-realism: The exaggeration of sounds
unrealism/surrealism: Adding sound which wouldn't normally be heard, unrealistically

Four main things
Dialogue track: The dialogue recorded separately
Wild track: Audio which is recorded but not synchronized with the video footage. (sets mood and keeps background noise consistent)
Foley track: Using additional sound to act like things are happening
Soundtrack: Adding of music

Analysing title sequences - Johnny English reborn

Jonny English reborn title sequence analysis









Johnny English Reborn - Main Title Sequence from Fugitive Studios on Vimeo.
This is the opening title sequence for Johnny English reborn, this was our groups chosen sequence to analysis due to it being of the same genre of the film we are creating and also consists of all the codes and conventions of our genre for example the introduction of the protagonist who is represented in a comedic way and explosions etc.

The title sequence opens with an editing technique of split screening, which gives a sense of the protagonist’s lifestyle consisting of multiple events occurring at the same time, this effect remains consistent throughout most of the sequence. This gives an impression of the protagonist being organised, which meets the standards of the expectancies of a spy in a film of the action genre.

The font used replicates computer fonts, which is a key aspect to any spy film. The font gives a sense of the viewer having approved access into the characters life, a response is created by the audience by this as it creates an effect of being able to follow the character. The fact only the last name of the character is being portrayed gives a sense of mystery and shows the character has some authority which creates an enigma for the audience as they are intrigued to discover who he is. The fact the font is being displayed alongside an image of the Earth revels he is on a plane, thus the theme of traveling can be clearly identified.  The image of the Earth is holographic, which indicates to the audience that futuristic machinery will feature as iconography in the film, which is expected for a spy film thus the genre is indicated to the audience well through visual effects. The earth has a line which rushing up and down it creates an effect of scanning which portrays the character is hard to locate without professional expertise. This sets a stereotypical character profile for a spy as already in the title sequence alone the audience are getting a sense of the protagonist being unknown.

The protagonist can be seen casually walking out of a mass of explosions in slow motion; this slow motion effect is commonly seen in spy films due to making the character appear attractive and powerful to the viewer whilst appearing unbeatable and looking although he should be feared by villains. The way the character is walking indicates to the audience he has caused this explosion to happen and even though he is wearing black it is clear to see he is a good character as a sense of trust is created as he is causing destruction a good reason. Explosions, or CGI are a key code and convention for any action film, thus the film is also working to fulfil the audience’s expectations whilst allowing impression on the character to be created.

Another reason the audience are aware that this character is not an antagonist is from the use of upbeat music, with a positive feel to it. This music remains to have a positive effect throughout the whole sequence which creates an effect of the film ending in restoration. This also indicates a younger audience as the exuberant tone of the music is strongly suitable for a child. The music has a rather fast tempo which works in sync with the pace of the action being portrayed; this allows confirmation on the genre to be action/spy.

The character is dressed in a black tuxedo which shows he takes pride in his appearance but also reveals the film is set in the present in a formal and wealthier area. The colour black connotes mystery which creates an enigma for the audience as they constantly want to know more about this man. The costume choice of a tuxedo is an expectation for any spy film as it has become a large aspect of the protagonist’s appearance, for example James Bond wears almost identical attire.

The location of the film is revealed to be London, which suitable and expected for the film considering it is titled ‘Johnny English’. A city is considered a key element for most spy films thus by having London as the setting creates satisfaction for the viewer. The fact the location is reviewed on a holographic images which resembles a computer monitor, portrays that the journey is tracked revealed how well prepared the characters are in the film.

A close up shot is used to reveal the weapon of the character, the fact the gun is small creates an enigma for the audience as they question whether or not the character is small minded. The use of this prop indicates a humorous element to the film revealing comedy as a theme or a sub-genre. This duplicates the weapon of the famous spy Austin powers, who is known for humour so by interferencing Austin Powers it is immediately known to the audience that there will be a consistent amount of comedy throughout the film.

The typography used for the actors names is coloured a light silver, almost white, which resembles weapons and looks like a blade with light reflecting off of the blade. The fact the font is in italics could represent the character as being not as surgically presented as others as the slanted effect creates a sense of imperfection. The font exit’s the frame exceedingly fast, which suits the genre of the film as fast paced action is expected thus this is being representing through the font.

The whole sequence relies on fast cut editing and split screens which make it difficult for the viewer to focus on everything that is occurring due to so much happening all at once. This suggests the story for the film will be presented at a fast pace, which is a general expectation for a film of the action genre.

A faded image of a gas meter is overlapping the image of the protagonist’s gun, this could resemble to speed in which the character can kill or also that no one can escape him, whilst revealing to the audience that fast cars are to be expected.

The holographic effect is used again to show a weapon, which is rotated to show off it appearance to the audience, this shows the props used in the film will be futuristic and sophisticated designs which are an important part of spy films, as gadgets always created excitement for the audience.

The viewing of a plane disappearing into the black smoke of an explosion can be seen which creates a sense of villains needing to be hunted down, which results in an enigma for the audience as they want to know who the villains actually are. However, this could also show the hero having a quick escape and being able to escape any situation and become invisible to the enemy thus why the plane is vanishing into the smoke.

A close up is used to finally reveal the identity of the character, who is seen to be blowing red smoke from the barrel of his gun. The red smoke connotes danger and death which indicates to the audience that this character is used to killing, and is a dangerous person to be going against. It also reveals he always wins thus the film is expected to be a stereotypical spy film where the hero always claims victory, which is identified as yet another theme.

The character is then positioned with his back towards the camera and a poker chip can be seen in the foreground about to cross over the character. The use of a poker chip suggests a theme of gambling which portrays that money will come into the story at some point. The fact the character turns round fast and shoots the chip reveals he is always alert and always hits his target. The section of the sequence is an interference to casino royale, however it appears to have a more comical aspect making it appear almost like a spoof which informs the viewer that the character is likely to be more idiotic than he is being presented. As the chip is shot through, it comes spinning towards the audience almost like a warning to show it would be a mistake to try and harm this character. The character still remains to be seen through the hole in the chip which intrigues the audience to look as they are somewhat impressed by what he is capable of. The fact the chip is destroyed reveals to the audience the character is eliminating all bad deeds; to keep the world out it should be, out of harm.

A target is shown multiple times throughout the sequence which indicates the finding of villains and that the character is always aware of his next step and no one can hide from him. An image then overlaps this shot which consist of the protagonist’s hand holding his gun being duplicated many times which reveals even if the character is working independently the outcome is of the standard of a whole team of people working together.

A silhouette of woman is portrayed in the background of a shot, the fact the silhouette is black makes her appear mysterious which intrigues the audience as they want her identity to be revealed. The entrance of a woman allows assumptions to be made about the narrative as it reveals a possible love interest will enter the protagonist’s life. The woman’s body features are being emphasised as she is dancing to show off her femininity, which suits the role of the typical femme fatale character that is a convention to spy films. This reveals the film will appeal to a male audience as male gaze comes across strongly due to the amount of emphasis on this section of the sequence which doesn’t cut to a different clip as fast as the others; this is to draw attention and show her significance as a character. By the viewing of a woman a theme or sub-genre of romance can be identified which is expected for any film of the action/spy genre.

In the next shot he woman appears to have multiplied, this could represent her having many personalities or it being unclear who she really is. The fact she is now dancing in flames suggests to the audience the character is possibly evil and an enigma is created as the audience wonder is a theme of betrayal is present.As the sequence starts to come to an end the split screen is no longer in use, by showing single shots creates more of a significance to what the audience is viewing and it stresses the importance these objects will have to the story line as a whole.

The audience are then again informed on the location of the film being London, which allows an enigma to be created as to why this specific location is of such importance. The camera then pans into the hologram of the earth and enters London, where car are is being followed through the use of an Ariel shot which allows the audience to become part of the action from another characters perspective. A taxi is in view with a target on it, the taxi is black which has negative connotations thus is suggests to the audience that a villain in the vehicle and as it is being targeted this adds to the assumption. Being transported by taxi often consists of the driver and the passenger being strangers which could suggest a possible kidnapping becoming part of the narrative as it appears to be targeted therefore the audience question its importance.

The audience is then taken into the taxi where they are face to face with the protagonist; this creates a sense of humour as it is expected for a villain to be seated in the car when in actual fact it is the hero which makes him seem comical and lacking intelligence. The way the character is seated also adds to the humour as he is sitting crossed legged on the seat which makes him appear childish and contrasts with how powerful he was being portrayed before.

Analysing existing title sequences - The pink panther

Pink panther title sequence
I decided to analyse the title sequence for the pink panther as is has a similar storyline and the same genre as the film my group is creating a title sequence for. I figured this would help inspire us and give us a rough idea of what to include and what not to when creating our own.