Choosing a font and colour

We have chosen these fonts, however we need to narrow it down for one font for our title sequence. To  do so we analysed the fonts to see which one actual had the most relevance to our film, after which we took a tally from the public to see which one they preferred. We needed to take the narrative and character traits into consideration when choosing the perfect font for our titles.

Font 1

-Our group felt like this font was to swirly and feminine and when we asked members of the public what they thought of the font they were under the impression that it was some form of signature which wasn't the style we intended. The font also failed to convey our comedy and action genre due to it's classic and elegant look which didn't appear suitable for the target audience of children.

Font 2



- This text appeared to be to childish and we felt it wouldn't appeal to our secondary audience of parents and older siblings. Members of the public thought it replicated the play dough logo which is designed for young children thus this font wasn't the font we wanted to choose due to our target audience being above the age of lego users.

Font 3

- This font was the complete opposite of what would be suitable for our genre the scratched effect of the font replicated typography found in a horror film. This font also didn't allow our narrative to come through as members of the public believed the film was a slasher thriller thus the font was completely unsuitable.

Font 4

- This was our favourite font out of all the ones above due to it resembling handwriting  which we liked due to it conveying to the audience that it was written by the protagonist thus making him appear more significant due to his handwriting be the titles. The font also replicates our genre as it has a comedic and entertaining element to it because of the slight curl and it also reveals our target audience is children as it is a font they are familiar with as it's handwriting. Members of the public felt this typography was clean and precise but without being professional which made it look humorous  After creating a tally chart to receive feedback from the public the number of votes received for this font where the greatest therefore this is the font we will be using for our titles.

Deciding on a font colour

When choosing the colour of the font we wanted to keep it simple yet meaningful, so we mainly focused on the appearance and the various connotations of colour.

Red: Red was one of our first choices of colour as it isn't specifically gender associated  meaning it would appeal to a wide audience as we intended. However, this colour wasn't appropriate due to the negative connotations of danger and the association with blood. The colour red does however connote romance but as this is only an underling theme we didn't  think it needed to be classified in the colour as the our spy narrative wasn't coming through strong enough.

Blue: Blue was our second colour choice as it is stereotypically more appealing to the male gender, our main target audience, therefore this would seem like the perfect colour. The connotations of blue is depression and loneliness which may be subliminally present in our film due to the death of Teddy's grandmother but we didn't want this coming across in the colour scheme as it isn't suitable for a young audience.

Black: We finally decided on black due to it looking sleek and modern and it would be expected as our titles are designed to replicate handwriting. Although the connotations of black are mainly negative, for example evil, there are still connotations which are both positive and relevant to our narrative. The fact black connotes secrecy ,which may been seen as a negative, it work well with the other aspects of the micro features in our title sequence. The intended soundtrack is a prime example of this as we are looking for something which is upbeat to rule of the negativity of the colour and will allow the secret identity associations to be identified instead of forcing negative engimas upon our audience. Also the footage we have so far prove to be comedic thus is it certain these assumptions of the colour will be over ruled.